The spirit of international
cooperation corporation is manifest at the quadrennial athletic marketing fest:
“With every additional Games, the enforcement of sponsors’ and Olympic brands get stronger, and incrementally more and more controls are being put in place and the Games are becoming more commercial,” said Guy Osborn, professor of law at University of Westminster who has studied the issue extensively.
It isn’t just about the Olympics clearing the way for its biggest sponsors to indulge in an orgy of marketing and promotion unfettered by rivals. In the U.K., media reports said that an 81 year-old woman who wanted to sell a doll at a fundraiser for $1.60 was told to think again after authorities found out the doll wore sportswear featuring the Games’ logo and Olympic rings; at the University of Derby, a banner that stated “supporting the London Olympics” had to be taken down.
Pursuit of excellence indeed.
Pursuit of excrescence which dishonors the athletes.
I’m so fed up with the hype and the tripe that I resent even seeing the headlines in the local rag.