One reason that advertisers pay attention to “image” and “branding” is that image often trumps reality.
American car makers are still tagged with the reputation for poor quality that they so justly earned in the 1970s and 1980s, even though it is most emphatically no longer valid.
One of the images with the strongest staying power is that of the Republican Party’s somehow being full of responsible fiscals. Even the most cursory look at the last thirty years shows that it just ain’t so.
At Philly dot com, Cynthia Tucker wonders at the magickal mythological majesty of the “image” of that “brand.”
But while its brand is damaged, the GOP has maintained its mystique as the party of fiscal restraint. Shortly before the election, a Washington Post-ABC News poll showed that, by a margin of 51 to 43 percent, Americans believed Mitt Romney would do a better job on the deficit than President Obama. That’s in keeping with years of public belief that Republicans are fiscally conservative.
It’s flat-out wrong. It’s a convenient myth that Republicans have sold the taxpayers – clever marketing that covers a multitude of sins. There is nothing in the GOP’s record over the last two decades showing it to be sincere about balancing the budget, ferreting out waste, or reining in excessive government spending.
Image via Bob Cesca’s Awesome Blog.