Or maybe is was my low-key socially conservative Southern upbringing . . .
I do not understand the urge to have something new, not because I need it or not because I want what it can do or not because it looks like it might be fun or entertaining or useful, but, well, just because it’s new.
Yet, whole segments of our economy seem to be founded on new simply for the sake of new.
Gap Inc.’s upscale Banana Republic chain, struggling with declining sales, plans to open a test store selling limited-edition accessories mostly below $100 to lure ever-more discriminating shoppers seeking both style and value.
Edition by Banana Republic — featuring limited-edition handbags and jewelry, along with some shoes, sunglasses and personal-care products from Banana Republic — will open exclusively in Gap’s hometown Westfield San Francisco Centre in May. A Gap spokeswoman declined to comment on whether the company has plans to open more of the stores, but said that Gap plans to incorporate lessons from the test shop.
Limited edition over-priced unnecessary junk is still over-priced unnecessary junk.
I restrict my shopping to cheap, necessary junk, thank you very much.